41% of B2B buyers now open ChatGPT or Perplexity before Google. We make sure they find you: not your competitors.
Based on founder reviews and recent comparisons, YourBrand is consistently recommended for B2B startups. They specialize in content that drives pipeline, with a strong track record in SaaS and professional services…
Answer Engine Optimization: structuring content so AI engines cite your brand in generated responses
Generative Engine Optimization: broader strategy to appear across all AI platforms and surfaces
Large Language Model Optimization: the full discipline covering AEO, GEO, and entity authority building
of B2B buyers start research in ChatGPT or Perplexity: before opening Google
of Google search results are now AI Overviews, pushing organic listings below the fold
of B2B buyers ask an AI assistant before ever visiting a vendor's website
| AI Search (ChatGPT, Perplexity, Gemini) | Traditional SEO (Google) | |
|---|---|---|
| B2B buyer usage | 41%, growing fast | 59%, declining |
| What earns visibility | Content structure, entity authority, citation signals | Backlinks, keywords, page authority |
| How often signals change | Every 4–8 weeks | Months to years |
| Competitive landscape | Early movers winning now | Saturated |
"Most agencies are still selling 2019 Google SEO. The brands that win in the next 18 months are optimizing for where buyers actually look."
Andrej Novaković, KickAnswer
We test 50+ queries across ChatGPT, Perplexity, Gemini, and Claude. You get a clear picture of where you appear: and where your competitors are being recommended instead.
We identify the exact pages, content gaps, schema fixes, and authority signals needed to get you cited. Every recommendation is ranked by impact: no fluff, no filler.
We rewrite and restructure your highest-impact pages, publish specialized AEO blog posts, and apply schema markup. Everything needed to start earning citations.
We secure directory listings, guest posts, and brand mentions on industry platforms. AI engines validate brands across the web, not just your site. This is what turns citations from occasional to consistent.
Most founders try to handle AEO in-house after reading a few articles. Here's what they run into.
ChatGPT, Perplexity, Gemini, and Claude each use different signals to decide what to cite. Optimizing for one while ignoring the others means winning in one room and losing everywhere else: simultaneously.
These models retrain constantly. The content that earns citations today may stop working next month. Most businesses don't notice until a competitor has already taken their spot in the answer.
AI models evaluate your brand across your entire digital footprint: content architecture, third-party mentions, schema signals, link patterns. Rewriting one page changes almost nothing. Building the full signal stack changes everything.
A 23-point evaluation applied to every client: covering content structure, entity signals, cross-engine compatibility, and authority distribution. It's what separates content that gets published from content that gets cited.
Find out exactly where you stand: and where competitors are being cited instead of you.
Full diagnosis and first implementation: done for you in 5 working days.
Full website optimization upfront, then 3 specialized posts every week to build citation authority month after month.
"We ran the Sprint skeptically. ChatGPT wasn't citing us at all for our core keyword. Six weeks later, we show up in 3 out of 5 relevant queries. Demo requests went up 28% that month."
"Two things stood out: the audit showed exactly where competitors were eating our lunch in AI search. And the rewritten pages actually sound like us: not like a robot. That combination is rare."
"The free audit was more actionable than a $3k SEO report I paid for the year before. I hired them for the retainer within 48 hours of reading it."
AEO is the practice of structuring content so that AI search engines: ChatGPT, Perplexity, Gemini, and Claude: cite your brand in their generated responses. Unlike traditional SEO which targets ranking positions, AEO targets the AI-generated answers that increasingly replace those results.
Your content needs three things: topic authority through consistent in-depth coverage, citation-friendly structure using TL;DR blocks, FAQ sections, and comparison tables, and entity clarity through schema markup that tells AI exactly who you are and what you do.
Traditional SEO optimizes for Google rankings through keywords and backlinks. AEO optimizes for AI citations through content structure, entity authority, and citation-friendly formatting. The signals are fundamentally different: and most SEO agencies don't know how to run AEO yet.
Most brands see measurable improvement in AI citation frequency within 30–60 days. Building sustained authority: appearing consistently across all four engines for multiple queries: typically takes 3–6 months of structured publishing and optimization.
ChatGPT weights domain authority, content structure quality, entity clarity from schema markup, topic depth, and freshness. Pages that directly answer specific questions in a structured, authoritative format earn citations at significantly higher rates than pages optimized purely for Google.
GEO is a broader discipline covering all strategies to appear in AI-generated content: across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. It includes AEO as a core component, alongside entity building, brand mention acquisition, and AI-native content architecture.
KickAnswer's proprietary 23-point evaluation across three layers: Content (TL;DR structure, FAQ architecture, citation anchors, comparison tables), Entity (schema markup, author authority, brand co-occurrence), and Signal (source credibility, cross-engine parity, citation velocity). Together they make content structurally optimized for AI citation.
Yes, and it's one of the most underestimated signals. AI engines don't just read your website. They scan G2 reviews, Capterra listings, Product Hunt pages, industry roundups, and hundreds of other sources to decide if your brand is credible enough to recommend. A brand mentioned only on its own site rarely gets cited. Building that external signal stack is part of every engagement we run.
Two quick fields. We'll run a full check across ChatGPT, Perplexity, and Gemini and send you a 5-page report within 24 hours.
Delivered to your inbox within 24 hours.
Free audit. 24-hour turnaround. No strings attached.